Plain text emails have a smaller file size than HTML emails, so they load faster. Plain text emails still have their place. So why do some email marketing services automatically create text-only emails? Is there ever a good reason to send only a text-based email? When to use a text-based email instead of an HTML email This is why you’re probably sending plain text emails already – because your email service provider automatically makes a text version of every email you send. When two versions of an email are sent (using “ multi-part MIME format,” if you want to get geeky), each subscriber’s email client will show either the HTML or the plain text version, depending on the settings in the subscriber’s email client.įor the email senders who expressly want to send only text emails, many email service providers allow them to set up their email campaign so it only goes out as plain text. And many email services will automatically create a text version of every email. Almost all email marketing services let people send two versions of their emails – text and HTML. This is consistent with email marketing best practices. 62% prefer to send a hybrid HTML/plain text email, and 16% actually prefer to send only text-based emails. One survey of email marketers showed that only 20% of marketers prefer to send only HTML emails. Maybe most marketers, but not all of them. HTML emails look more like a website page, complete with an image, a colored background, and embedded links – all the visual elements most marketers want to have in their emails. All the links are written out.Īnd here’s the HTML version of that same email: The difference between plain text and HTML emailsĪs you can see in the examples above, plain text emails look like… plain text. There are no images or graphics and no formatting. Why you should clean up auto-generated plain text emailsĪ plain text email is what it sounds like: It’s an email message that only includes text. #Where to get plain text email how to
How to make text-based emails look better.
Do plain text emails improve email deliverability?.When to use plain text instead of HTML emails.
The difference between plain text and HTML emails.So if paring your email messages down to their simplest form, or making your emails readable on devices like Apple watches sounds interesting, keep reading. You’ve probably been sending some yourself. And while they are sometimes viewed as “old school,” text-based emails are still read and sent all the time. Plain text emails are a minimalist marketer’s best friend.
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